The Ivy Edge
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The Competitive EDGE for College Admissions

Meet The Expert

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As the first person from his home county in North Carolina to be accepted to and attend Yale University (as well as be accepted to every school to which he applied, including Harvard and Stanford, plus winning over $250,000 in scholarships), Aaron knows first-hand what it takes to create a competitive application to a top college. He also knows the value of a quality education and its ability to create opportunities for professional growth and social mobility. 

​Because of the opportunities his education has allowed him to enjoy, Aaron is passionate about helping bright and talented students create such opportunities for themselves. This passion led Aaron to launch The Ivy Edge. His mission is to help students create the most competitive applications possible. He does this by providing students with critical and supportive feedback on all aspects of the admissions process. 

Aaron discovered his passion for college admissions during his time at Yale. He volunteered in local high schools to help Advanced Placement students with their college applications to selective institutions. Upon graduation, Aaron became a member of Yale’s Alumni Schools Committee and has interviewed hundreds of applicants to his alma mater. He has also worked with several nonprofit organizations over the years to help students with reviewing admissions essays, conducting mock interviews, and completing financial aid forms.


He spent many years in New York City as a leadership development and communications coach to professionals at Fortune 100 companies. His experience differentiates him from other admissions consultants and uniquely shapes his approach to the process.  Aaron uses values-based personality assessments to really get to know his students.  He also uses coaching strategies and techniques he learned from the corporate sector to provide accountability and ensure students feel fully supported throughout the entire process.

Aaron is the Founder & CEO of Y-Apply, a national nonprofit dedicated to helping high-achieving, low-income, public school students apply to top-tier colleges. Y-Apply has helped more than 500 students across the country and helped families negotiate over $46M in financial aid packages. Students of the Y-Apply program are now attending some of the most selective universities in the nation.

In his spare time, Aaron is a self-confessed gym rat and bookworm. Physical fitness, health and wellness are all very important to him, but his life-long thirst for great literature is unquenchable. He enjoys taking in cultural activities such as museum trips, dance performances, theater and the occasional opera and has started to enjoy listening to podcasts for recreation. 

Aaron is a highly sought-after public speaker who has been invited to speak at seminars and conferences across the country about the college admissions process.

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​The Ivy Edge, LLC   |   P.O. Box 1453   |   Morrisville, NC  27560   |   aaron@ivy-edge.com
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  • Home
  • Why The Ivy Edge
  • Meet The Expert
  • Services
  • Testimonials
  • The Coach's Corner
  • FAQs
  • Contact